In British Columbia’s HVAC industry, competition is strong and budgets are tight. Many small and
medium HVAC companies face the same challenge: how to attract more clients while keeping
marketing costs under control. We know that your expertise is in heating, cooling, and ventilation
systems—not in navigating complex digital campaigns. The good news is that there are proven,
cost-effective strategies to market your business without overspending.
Optimise Local SEO to Capture High-Intent Clients
Google Business Profile: Claim and optimise your listing with accurate details, photos, and updated
services. Encourage satisfied customers to leave reviews.
Location-Based Keywords: Add phrases like ‘furnace repair Burnaby’ or ‘HVAC installation Surrey
BC’ to your website pages.
Consistent NAP: Ensure your Name, Address, and Phone number match across all directories
(Yelp, Yellow Pages, HomeStars, etc.).
Leverage Content Marketing Instead of Paid Ads
Write short blog posts answering common questions: ‘How often should you service your furnace?’
Create seasonal checklists: ‘Top 5 steps to prepare your AC for summer in Vancouver.’
Share video tips or behind-the-scenes clips on social media to build trust and visibility.
Use Low-Cost Advertising Wisely
Geo-Targeted Google Ads: Show ads only in your service area.
Seasonal Promotions: Run short campaigns during peak times (e.g., winter heating or summer
cooling).
Retargeting: Engage people who already visited your website, increasing chances of conversion at
a lower cost.
Build Trust Through Reviews and Referrals
Ask happy customers to leave reviews on Google and Facebook.
Offer small incentives for referrals, like a discount on their next maintenance service.
Showcase testimonials on your website and social channels to build credibility.
Automate and Track for Maximum Efficiency
Use simple CRM tools to track leads and follow up automatically.
Automate email reminders for seasonal maintenance.
Monitor which marketing channels bring the best results, and cut what doesn’t perform.
Reducing marketing costs doesn’t mean reducing results. By combining local SEO, smart content,
precise advertising, and strong client relationships, HVAC companies in BC can attract more customers
while staying efficient with their budget. The next step is to choose one or two of these strategies and
start applying them consistently. Over time, small changes can lead to big savings—and more
business.
